Unlocking the potential of leaders who are ready to make their mark.

Coach, Leadership Development Partner, Facilitator.

Unlock

Brands I’ve worked for and with

I help leaders rise to their full potential, so everything around them rises too. Through 1:1 coaching and leadership development experiences.

I’m Anna Goodman

For 10 years I've worked at the intersection of people, growth, and change. I've worked inside innovation consultancies, workplace wellbeing businesses, and leadership platforms, including Accenture, Unmind, and CoachHub, coaching individuals and designing global programmes that shift how people lead and show up.

I now bring that experience to ambitious leaders and teams who are ready to unlock better futures.

1:1 Coaching Client

“ I feel much more able to have difficult conversations at work, hold my own in a room of execs, overcome challenges and just feel so much more confident in myself and my abilities.”

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1:1 Coaching

For ambitious women who know they're capable of more than they're currently showing up as.

You have the vision, self-awareness and drive. What's missing is the space, the structure, and someone in your corner to help you take it to the next level.

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Leadership Development

For growing organisations who know their people are their greatest advantage.

Bespoke programmes, coaching, and experiences designed to activate, develop, and retain the leaders who will shape what comes next.

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About Me

I grew up in the Southwest of England and have spent the last decade working across some of the world's most ambitious organisations. I'm now based in Lisbon, working with global clients from a city full of sun loving creatives.

I started my career at ?What If!, one of the world's leading innovation agencies, later acquired by Accenture. It was there that I fell in love with this work. During a three day workshop, a participant told me the session had been a lifeline — that after a long period of just getting by, it had completely changed how she saw herself. I knew then that this was some of the most important work there is.

From there my career evolved into building mentally healthy workplace cultures and growing leadership platforms, delivering award-winning work for global clients including LEGO, Lloyds, Disney, Pfizer, and Vanguard. I hold an ICF accredited diploma in Transformational Coaching from the Animas Centre of Coaching.

As someone who performed confidence for a long time, whilst privately being tied up in self doubt, I know exactly how much joy, energy and opportunity this costs. It's why I've always felt called to support and elevate women — and why I partner with organisations to develop the leaders and teams who drive them forward.

When I'm not working, you'll find me running along the Tagus, exploring Portugal, or catching as many sunsets as possible.

What my clients say…

  • I was pushed to think deeper and aim higher.

    Working with Anna has been an incredible experience. Her wisdom and warmth created a safe space for me to explore my career goals, whilst her gentle but challenging approach pushed me to think deeper and aim higher.

    Anna knows how to ask the right questions that unlock new perspectives, which helps in both gaining clarity and confidence in navigating professional hurdles, but also to find fresh opportunities.

    If you’re looking for a coach who will guide and challenge you with kindness, I can’t recommend Anna highly enough.

    Matilda, Director of Innovation

  • I realised I didn’t need to change everything to feel fulfilled.

    The biggest shift over our three months together was my mindset. I realised I didn’t need to turn my entire life on its head to find fulfilment. By implementing small changes, I experienced a series of meaningful wins, including a significant salary increase, a reduced sense of imposter syndrome, a healthier routine, and a consistent sense of calm and contentment.

    Anna helped me see that the person I wanted to become was actually the person I already was. Through her empathetic, warm and gently challenging approach, she shifted the way I think and equipped me with a mental and practical toolkit I can continue to use.

    Elly, Creative Director

  • I achieved ten times more clarity in a few sessions than I did on my own.

    I’ve had multiple executive coaches in my career, and I’ve also been a leadership coach for executives at Citibank, Google and Merck. Anna is the only coach who helped me work through a situation where I was genuinely stumped, with high risks and strong emotions involved.

    In just a few sessions, I achieved ten times more clarity than I had on my own, along with clear actions and insights to navigate some very big decisions in a thoughtful, intentional way. I cannot recommend Anna enough for other ambitious, empathic women.

    Marcia, Founder & CEO

  • I expected progress to take time, but every session I left with a new way of thinking.

    Working with Anna has helped me to refocus on what matters to me while taking a balanced, holistic view across my professional and personal goals.

    I had expected progress to take time, but every session I came away with a valuable new way of thinking about something or of approaching a challenge.

    Anna’s natural warmth and effective coaching style made each session incredibly impactful as well as enjoyable. If you are seeking to build clarity and confidence around your approach to work and life, I would wholeheartedly recommend working with Anna.

    Nina, Global Head of Sales Engineering

  • I feel so much more confident in myself and my abilities.

    I came to Anna when I unexpectedly had to step up to a leadership position and was struggling with imposter syndrome. I have found her approach truly transformational. I’ve seen a huge change in my confidence.

    Anna is an incredible coach, I have loved every single session! I feel like I leave each week with more knowledge, skills and tangible actions to deal with the challenge that I entered with.

    I feel much more able to have difficult conversations at work, hold my own in a room of execs, overcome challenges and just feel so much more confident in myself and my abilities.

    India, Partnerships Lead

  • Soon after completing our sessions I landed a leadership role in the exact industry I wanted

    Since working with Anna I’ve taken ownership of my career desires, that perhaps felt more silent, and sat with them with ease. We explored different avenues and soon after completing our sessions I landed a leadership role in the exact industry I wanted, successfully transitioning my career.

    My favourite thing has been the ease of talking with Anna, she created a safe, open, curious and guiding space from the beginning. I felt like there was discovery and development from many of our discussions, while always remaining comfortable. 

    Dr Olivia, Chief Clinical Officer

  • I reframed what I thought was a flaw and took action the same day.

    Anna helped me go deeper into the real hurdle that was stopping me from going after what I want. She gently nudged and guided me to articulate what I was actually thinking and feeling, in a way that went far beyond conversations I could have had with peers. It felt like learning how to read the map so I could set the direction myself.

    The biggest shift was realising that what I had seen as a flaw was actually something that sets me apart. I immediately took this new mindset into a discovery call that same day, felt confident enough to share it, and it led to a new and exciting project collaboration. More importantly, this mindset shift will shape how I approach my work and interactions going forward.

    Anete, Content Writer & Editor